Generation Beauty 2017, presented by Ipsy and held at the Fort Mason Center in San Francisco, was an event that catered to the beauty industry where creators, brands, and beauty lovers came together to show off their tricks and tips while indulging in the latest trends and self-expression. With over thirty participating brands featuring names such as Nyx, CoverGirl, and Ciaté London, and over twenty creators like Patrick Starr, Promise Phan, and Jen Im, fans were treated to fun interactive experiences and were gifted various makeup and skincare products in their own goodie bags.
Brown Pelican WiFi installed a temporary and secure WiFi network at Fort Mason Center. The network was fully managed during the event, ensuring there was no WiFi down time. The proprietary network allowed staff, exhibitors, buyers, press and attendees to stay connected during this event, and leverage social media to share the latest products live.
Client: Ipsy
Partnered With: Loft Communications
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