Why do companies do events for live audiences? There’s no second chance, and corporate event audiences can be cynical (show me something new; make my experience worth every penny I’m paying to be here…). So again, why do we put ourselves through the rigor that providing our audiences with an excellent brand experience takes? Maybe we’re adrenaline junkies, maybe we like to live on the edge, or maybe we just like to see amazing events come to life to have audiences get a true brand immersion.

Whatever the reason, events are an important part of a brand’s story, and now it’s not just about the environment, it’s about providing audiences with everything they need to not only become brand advocates, but to feel they got the best experience possible. And that means we need to everything right – including WiFi.